REICHHART further develops brand identity for international orientation

REICHHART is adapting its brand identity to the company's increasing international orientation, and in the future the company will operate under the name REICHHART Logistics and introduce a revised logo.

For more than five decades, REICHHART has stood for logistics and services in Germany, Austria and France. With the development of further international markets, the demand to present services and offers in a clear and understandable way beyond the German-speaking world is growing.

The adaptation of the brand name takes this development into account: With the increasing international orientation, the name "REICHHART Logistics" creates a uniform and internationally understandable brand presence across national borders.

As part of this, REICHHART will differentiate more strongly between its service areas in international markets, especially in France and Algeria, in the future:

·         REICHHART Logistics as an overarching brand and for the transport logistics sector

·         REICHHART Industrial Services for contract logistics and supplementary services in international markets

For customers and partners, the adjustment will not result in any changes: contact persons, services and processes will remain unchanged. The legal names of the respective companies also continue to exist.

With this further development, REICHHART is strengthening its position in the international environment and creating the basis for further growth.